Birchbox For Toenail Polish: Julep Lets People Customize Month To Month Beauty Containers

The box thought is similar to regarding Birchbox, a company that chooses an array of elegance, grooming plus lifestyle goods to clients every month depending on their personal interests.  Park once described Birchbox as a competitor, but she also noted how Julep is different as it sells simply its own goods.
“We’re just able to do this because we’re a full-stack beauty organization, ” Recreation area said nowadays. “Since we own the whole customer encounter from website through to happiness, we can allow customers select from the more than 300 new items we release every year, such as the best of exactly what we’ve launched to date. ”
Julep, which employs greater than 200, continues to be on a roll up to now in 2014. The eight-year-old startup raised $30 million previous month from estampille investors such as Andreessen Horowitz, Maveron, and Madrona. In addition, it used a crowdfunding model to raise money for new toenail polishing tool called the Plià Wand the 2009 January.
On top of all that, Recreation area, a former Starbucks exec, has been honored as CEO of the Year at the 2014 GeekWire Awards last week. Enjoy her popularity speech right here: