LONDON Period Inc. UK has made a strategic investment within Snap Style, an online aesthetic search organization that specializes in fashion, the author said Wednesday. Time Inc. UK didnt disclose the size of the expense.
London-based Click Fashion functions the Web site snapfashion. co. uk, along with a number of apps that will allow consumers to add images regarding clothing things, which Take Fashion after that uses to look for where the product is available to purchase online, looking from over250 retailers. The business was founded in 2011 by computer science scholar Jenny Griffiths, and started operating in this year.
Time Inc. s UK chief executive officer Marcus Rich stated of the offer: This investment helps all of us to extend our relationship with fashion-loving audiences, he said, incorporating that it will provide strategic advantages to our profile and reinforces our concentrate on the 16-to 34-year-old viewers as a key group regarding growth. Period Inc. UKs fashion titles include Jessica Claire UNITED KINGDOM, InStyle UNITED KINGDOM and Look.
Period Inc UKs digital movie director, Neil Brown, who will become a member of the Click Fashion board, commented the investment: may transform the particular e-commerce features of our trend brands. We are hugely thankful for founder Jenny Griffiths as well as the opportunities we have to take Snap Fashion into new store sectors plus services with regard to advertisers, this individual said.
Griffiths added: We look forward to operating [with Time Inc. UK] to produce ways of earning cash content past traditional advertising and marketing.